These butts might seem small and insignificant, but their impact on our planet is massive! In designing the illustrations for this awareness campaign, my goal was to create a warm and inviting atmosphere that would draw people in and make them feel connected to the message. The colors we chose were intended to reflect the beauty of our planet – from the deep range blues of the ocean to the vibrant hues of sunsets. By creating this visual experience and capturing the appreciation of environment in our audiences. Connections build awareness about the impacts pollution and inspire action to protect home. Together, we can make a difference, and create a brighter, cleaner future for generations to come.
DESIGN + CREATIVE DIRECTION
Step Into the Shoes
of Awareness
Chemicals and plastics in cigarette filters can leach into our oceans and break down into tiny microplastics. Icky!
The Message.
Don’t Smoke. Together We Can Make A Difference and Protect Our Planet For The Future!
Design.
Truth + Awareness
Hey, did you know that cigarette butts are bad news for our oceans? When cigarette butts are on the ground, they can get washed into storm drains and rivers, and end up in the ocean. Chemicals and plastics in the filters can poison the water and harm life. We can accidentally get really sick! Let’s help keep our oceans clean by being mindful we can make a difference and protect our planet for the future!.
Separate Yourself From the Crowd.
Great American Smoke Out
Treatment 02.
Protect + Environment.
Take a deep breath and imagine the fresh air that once filled your lungs, now replaced by the toxic fumes of cigarette smoke. Creeping into our lives and causing harm to our bodies and the environment. But fear not, there is hope! Our message illustrates the extreme importance of addressing the toxic gas create by smoking cigarettes. It’s time to say no to smoking and yes to clean air!
Breathe Deep for Health.
Great American Smoke Out
Treatment 03.
In Your + Face.
Yo, what’s up? You still smoking, dude? You gotta quit that stuff, man. It’s not just bad for you, it’s bad for me and everyone around us, you know what I’m saying? Let’s get rid of that crap and live happy and healthy. We gotta take care of ourselves and each other, homie. Plus, you don’t wanna smell like smoke all the time, do you? Trust me, quitting is worth it. You’ll feel better, look better, and smell better, bro. So come on, let’s break the cycle and choose a better life. You in?
Stand Up Against Smoking.
Great American Smoke Out
Color Motivations that Create
the Right Tone.
Bold Colors and Soft Accents deliver the just the right warmth. Colors play an essential role in shaping our emotions and moods. Different colors have different psychological effects on us, and their impact can be significant. Tertiary color arrangements of violet, cyan, yellow, green, magenta, and orange are commonly used in color psychology, which studies how colors can affect human behavior, emotions, and perceptions. Overall, the use of these colors can have a significant impact on visual communication, design, and branding.
What's a Temperature?
My understanding of the psychological effects of color temperature can help in creating environments that evoke the desired emotional response and mood. Warm colors have a higher color temperature and can evoke feelings of energy, caution, excitement, and passion. Cool colors have a lower color temperature and can evoke feelings of calmness, relaxation, and tranquility. They can also create a sense of spaciousness and freshness.
Hue Solutions 04.
Psychological + Vibrant Color.
Colors play an essential role in shaping our emotions and moods. Different colors have different psychological effects on us, and their impact can be significant. Understanding the effects of color can helps me create branding that promotes wellbeing and a healthy lifestyle. Let’s explore the effects of color on our emotions and mood.
