In a world made entirely of paper, a patient with diabetes struggled with managing their injections until they discovered Toujeo. Its long-lasting effects freed the patient from constantly keeping track of dosage and schedule, allowing them to fully immerse themselves in the beauty of their surroundings. The patient’s notes and reminders were now seamlessly integrated into the world, with birds carrying messages and parks adorned with colorful, paper cut-outs. Feeling the fresh air and experiencing life without boundaries. With Toujeo, the patient lived a life filled with adventure and wonder, surrounded by a world made entirely of paper, where their diabetes management was integrated into their everyday life.
DESIGN + ART DIRECTION
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