SABORES

HAYMAKER + COLOR THEORY

14 MILLION PLUS VIEWS

Meet the Flavor Guides

Follow three bold influencers from Austin, New York, and Phoenix, each with a unique vibe that transforms how they experience their city. From handpicked spots to creative twists, these Flavor Guides spotlight their cities’ hidden gems with signature bold, refreshing style.

The Pop Art Tour

Adventure along as Topo Chico Influencers take us on tour of their local cities favorite hot spots.

vol. 01 / 04

Places To Go.

Flavor Guides Campaign

DOOH

Defining A Style.

Pop Art +
Personality.

Pop art’s vivid hues and punchy contrasts reflect each influencer’s unique rhythm—whether it’s the laid-back pulse of Austin, the urban grit of New York, or Phoenix’s sun-soaked vibe. The hand-drawn touches breathe in a sense of raw humanity, grounding each frame in the imperfections that make art feel alive. Together, they strike a balance, making each scene as personal as it is vibrant.

Flavor Guide Connections

Artistic Stylistic

Original Designs

Each Location Required Original Artwork Featuring Collective Personalities.

Graphical Flavor Locations

Custom Design Plates

DOOH + LIFESTYLE

CARRY THE MESSAGE.

Each Branded Piece

Whether shared in person or online—serves as a unique touchpoint that builds an ongoing loop of impressions, amplifying engagement across social media. Together, these elements form a circular flow where each piece drives the next, connecting the brand, influencers, and audiences unified.

Collective Promotion

Partnerships between Brand, Influencer, & Location creates a circular stream of impressions.

vol. 02 / 04

Wallpapers + Products

Artist +
Impressions.

A campaign designed to seamlessly connect Topo Chico, our influencers, and their chosen city locations into a dynamic, interactive brand experience. Through both digital and physical media, influencers showcase custom-branded apparel, shoes, and digital content infused with Topo Chico’s signature style, creating a distinct visual presence across platforms.

Outdoor Awareness

The ability to bring Brand awareness that is embedded in everyday life is crucial for creating a buzz worthy connection.

vol. 03 / 04

DOOH

OUTDOOR MESSAGING

Location Placement

BEHIND THE SCENES

SOME BTS.

Process +
Production.

Bringing this project to life was an all-out production, from refining footage and pulling perfect keys to rotoscoping. Then came the fun part—designing, animating, and layering it all together, before dialing in that perfect color grade. The final output? Custom formats primed for marketing, each one polished and ready to pop. This was true full-service production, crafting each frame to hit hard across every platform and pull viewers into the story.