Windshapers

APPLE FITNESS +

DESIGN + KEY ART

Finding Balance.

Digital Branding.

The intimate nature of health and fitness can often make us feel isolated. Apple Fitness Plus breaks down those barriers, fostering connection through an experience that feels fun, natural, integrated, and caring. My creative approach was to visually communicate this tether between users and the spaces they inhabit, using aerodynamics and playful design as key storytelling elements.

Design.

Peak Performance Through Aerodynamic Design.

Aerodynamics + Movement

Key Art

vol. 01 / 02
Like the Wind.

Aerodynamics

In-Store Branding

Playful Integration

Key Art

vol. 02 / 02
Sunrise to Sunset.

Anytime Anywhere

In-Store Branding

How We Got Here..

PROCESS + BTS

A Focused Process

Highlight the idea of peak performance, showcasing users as the best version of themselves—streamlined, efficient, and seamlessly integrated with the world around them.
Emphasize the harmony between physical activity and the digital tools that support it, creating a vibrant, brand-aware narrative that feels fun, cohesive, and modern.

Backstage.

Quick Look Behind the Scenes

Playful Integration
of UI.

This project provided an exciting opportunity to collaborate on the development and layout of Apple’s iconic UI elements. The resulting designs were crafted for in-store digital displays, serving as key art and motion pieces that seamlessly integrated with Apple’s established visual identity.

Aerodynamic Design
Performance.

From concept to completion, we rarely get a chance to see the early stages of an idea’s development. Here’s a brief look at the initial vision behind the Aerodynamic concept, offering insight into the creative process that shaped the final design.

Image Treatment

A cross reference of the original image plate and the processed aerodynamic image of talent in motion,
dynamically disrupting and reshaping the surrounding environment.

Thank You!