"Bringing Color to Motion" Color Theory is available for freelance consulting in the greater Los Angeles area and also accepts work from clients worldwide. With a creative approach that consistently emphasizes storytelling and brand, Color Theory brings personality to every pixel. Feel free to contact me if you have any questions regarding obtaining services for future projects. Enjoy!



Client: FOX MLS/ Studio: Monkey Head / Role: Design

When FOX MLS needed to figure out some branding for a new flagship show “Soccer Night in America”, I jumped at a chance to help bring exposure to one of my favorite sports.  The only premise was that it had to have a somewhat fox branding style…  ”Big and Bold”  With that information I decided to break my creative down to the base level and asked myself.  ”What is soccer?”   Inspired by a recent trip to the field, I decided what better way to to bring humanity back to graphics packaging was to present creative that incorporates grass and dirt.  Seemed to be a perfect fit with a underlaying story of platforms taking athletes to an assembling field where soccer heroes reign. At the bottom is another idea I started.