"Bringing Color to Motion" Color Theory is available for freelance consulting in the greater Los Angeles area and also accepts work from clients worldwide. With a creative approach that consistently emphasizes storytelling and brand, Color Theory brings personality to every pixel. Feel free to contact me if you have any questions regarding obtaining services for future projects. Enjoy!



Client: CBS Sports/ Commissioned By: King and Country/ Role: Art Direction, Design, Character Development

CBS asked that the creative be driven by a system.  This system could be based off of a character like device that could be used across the entire branding package.  Wonderful! Take the amount of teams, plus divisions, a couple of brackets, wildcards births, and one great event.  What do you get?  Orbie with an amazing headquarters! Orbie is a character that I created with the thought process that it would somehow be based off of the CBS Brand Logo. This device’s characteristics are comprised of relationships that exists in many a game of sport today. The slide show above is a minds eye into how I started thinking about where this character could take us.Everything below is some of what I imagined could take place.