Client: NFL Network / Studio: Big Machine / Role: Design, Animation, Compositing
“NFL GAMEDAY MORNING”
Fast, furious, and holographic best describes this refresh for NFL Gameday Morning Show. Watch as our hosts navigate through a range of holographic screen that fill the studio space they occupy. This 2011 update to the NFL GameDay Morning package includes an entirely new open for the popular Sunday morning show. The new open features live action shots of the show’s on-air talent interacting with virtual, holographic displays. The logo presented on this graphical piece was approved by the client and then got changed at the last minute and is very similar, although for editorial purposes got trimmed down.